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Philips tries to block ad-blocking

Philips is attempting to patent a technique that would prevent viewers from skipping through ads embedded within recorded programmes or even channel surfing during broadcast ad breaks - or force viewers to cough up cash if they want to avoid the ads.

"A viewer may either watch the advertisements or pay a fee in order to be able to change channels or fast forward when the advertisements are being displayed," Philips' potential patent states.

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